If you’re wondering if Google AdWords, now known as Google Ads, is really worth it, the answer is not as clear cut as you would think. Simply put and if you ask any AdWords expert, if you do it correctly, it’s very effective.

To offer a strong example, think of Google Ads effectiveness as comparable to the stock market. So, what does that mean?

Back in the day, it was very easy to make money with the stock market. Think about it. You threw some money at, the stock market went up pretty quickly and you reaped the benefits. That also used to be the case with Google Ads. Back in the 2000s, there wasn’t much competition. So, you threw money at it and you were profitable.

Fast forward to 2010 up to present time and people began to see that it wasn’t as easy to make money with Google Ads. The platform was more competitive. But, the fact of the matter is that Google Ads actually became a more effective market. What this means is that when you are competing in an effective market, if you don’t operate it properly – just as if you don’t invest properly in the stock market – you’re not going to make money.

But, if you know what you’re doing, you can make a lot of money, which ultimately means that Google Ads is worth it.

Here’s How.

Choose the Right Keywords: Consider how your potential customers are searching for you on Google. For example, if you are a divorce lawyer, determine how people are searching for this service. Phrases such as “hire a divorce lawyer” are crucial for your Google Ads campaign to ensure customers will find your website.

Create the Right Ad: Don’t underestimate the power of high-quality, compelling ads within your campaign. You may be using the right keywords, but if customers land on your ad and they don’t feel compelled to click, you are not effectively using Google Ads. Showcase features and benefits of your products and services and create an ad that is appealing and persuasive.

Craft a Solid Landing Page: Ultimately, the goal is to get traffic on your website, but if you do not have a well-written, designed landing page, you are going to find that Google Ads is not effective for you and your business. Bringing good traffic to a bad site is like the old saying: “You can bring a horse to water, but you cannot make it drink.”

If you don’t have these three components in place, Google Ads is not going to be effective and your clients will not have the tools to follow through to contact you for products and services you provide.

Overall, I suggest that you seek out a free consultation from an AdWords expert who will show you exactly what went wrong (both in Google Ads and on your website), how you can improve, and offer valuable services to help you be profitable.

Is Google AdWords Really Worth It?