Google Ads: How to Qualify B2B Traffic When Keywords Target B2C as Well

How to Qualify B2B Traffic When Keywords Also Attract B2C Clicks (Google Ads Strategy) 

This is one of the most common and frustrating challenges for B2B advertisers: 
You want to target high-volume keywords that also attract B2C users—but you don’t want those B2C users clicking your ads. 

Here’s how to solve it. 

The Problem: Shared Keywords Between B2B and B2C 

Let’s say you offer translation services for businesses. 

You might bid on keywords like: 

• “translation services” 

• “translate Japanese” 

• “professional translation” 

But then you get clicks from people searching things like: 

• “how do I say ‘I love you’ in Japanese” 

• “free translation online” 

These clicks are completely unqualified—and they waste your budget. 

The Solution: Qualify Through the Ads 

The trick is to still use these broad or head keywords but qualify the audience in your ad copy. 

Why? 
Because the traffic is there, and B2B buyers are using the same terms—but your ad needs to filter out the wrong people before they click. 

How to Do It: Ad Copy Techniques 

Let’s say you sell widgets for business. Here’s how to qualify your ad: 

1. Use B2B Language in Headlines 

• “Widgets for Businesses” 
• “Enterprise Translation Services” 
• “Bulk Orders for Companies” 

This sets the tone immediately. 

2. Include Price Points That Deter B2C Users 

• “From $899” 
• “Monthly Plans Start at $299” 
• “Commercial Licenses Available” 

Many consumers will skip it once they see the price isn’t for casual use. 

3. Include B2B Jargon and Features 

• “Integration with Salesforce” 
• “Multi-user Access” 
• “Compliance-ready Solutions” 

Only your real business prospects will relate—and click. 

Why This Works 

Instead of trying to filter only through keywords (which is hard when search intent overlaps), you’re using ad copy as a gatekeeper. It’s fast, cost-effective, and scalable. 

You still show up where the volume is, but you qualify traffic before the click happens. 

Final Thoughts 

If you’re a B2B advertiser targeting keywords that also appeal to B2C audiences, don’t avoid the high-traffic terms—control them with smart ad copy. 

Use your headlines, pricing, and language to filter out the noise and drive real business leads.