Should I Use Google Ads Remarketing in 2024?

Should You Use Google Ads Remarketing in 2024? 

One of the most common questions asked by advertisers is: 
“Should I use Google Ads for remarketing?” 

Let’s reframe the question slightly to what really matters: 
“Why should you use Google Ads for remarketing?” 
And the answer is: Absolutely yes. 

Why Google Ads Remarketing Is Worth Using 

Google Ads isn’t just a search engine—it’s a full-blown remarketing powerhouse. If you’re already advertising or plan to advertise, Google Ads gives you several key advantages: 

✅ Seamless Integration 

• If you already use Google Ads, remarketing is built into the platform. 
• You can manage everything in one place—search, display, shopping, and remarketing. 

✅ Versatile Formats 

• Google supports search remarketing 
• Display remarketing across the Google Display Network 
• Text, banner, and dynamic ads (great for eCommerce and shopping campaigns) 

So whether you’re targeting past site visitors with a banner ad or showing dynamic product ads to cart abandoners—Google makes it easy. 

What About Other Remarketing Platforms? 

Platforms like AdRoll and Criteo offer alternatives—and even provide access to Facebook and Instagram, which Google does not. 

So yes, you should consider other remarketing tools too. But that’s not a reason to ignore Google. 

Instead, think of Google as a foundational remarketing channel. Use it to: 

• Get started quickly 
• Leverage your existing campaign data 
• Optimize within a familiar interface 
• Then scale into other platforms if needed 

Final Verdict 

Google Ads remarketing is: 

• Easy to set up (especially if you’re already running Google Ads) 
• Flexible across ad types and networks 
• Highly integrated with your search and shopping campaigns 

So yes—definitely use it. 

Test the performance, see how it converts, and adjust from there. And as you grow, you can layer in other platforms for even broader remarketing reach.