Google Ads Training Videos

Dive into our collection of Google Ads training videos, crafted by experts to boost your online game. From tips to full strategies, we’ve got everything you need to make your ads pop. Let’s get your ads to the top, together!

Tired of unpredictable results whenever you try to scale up your Google Ads campaigns? In this video, I break down a step-by-step strategy for reducing wasted spend and maintaining profitable growth. Discover how negative keywords, precise search term control, and incremental bid adjustments can help you handle sudden spikes in cost. Stop letting random or irrelevant clicks drain your budget—learn how to keep your Google Ads performance steady and scale effectively.

Controlled Growth on Google Ads: How to Scale Profitably Without Wasting Budget

Is Google’s automated bidding really the shortcut to higher conversions and a better ROI? In this video, I share what most business owners don’t realize about “Maximize Conversions,” Target CPA, and other auto bidding strategies. We’ll discuss why Google Ads sometimes wastes money with poor tracking data or incorrect campaign goals, and how you can make auto bidding work for your business. If you’re ready to get smarter about your bidding and keep more of your marketing budget, watch now!

Google Ads Auto Bidding Exposed: When to Use It & How to Avoid Costly Mistakes

Struggling with unpredictable costs and wasted spend while trying to scale your Google Ads campaigns? In this video, I’ll show you how to dial in your keywords, add negative keywords, and identify outliers so you can maintain stable, profitable growth. Learn tips for controlling your bids, reducing variance, and preventing huge swings in cost-per-click. If you want to grow your Google Ads campaigns without burning through your budget, this is the video for you!

Google Ads Scaling Secrets: How to Stop Losing Money & Achieve Predictable Growth

Christie Morgan - Embodied & Embraced Psychotherapy - Yael Consulting

Embark on a transformative journey with Rule #5 of our Google Ads Expert Fundamentals series, where we introduce a groundbreaking methodology for continuous optimization - the 'Beat the Average' strategy.

This episode is not just a guide; it's a game-changer that turns account management into an engaging, results-driven challenge. Discover how to identify and understand the true constraints of your Google Ads account, setting the stage for a game where the goal is to perpetually outperform your own average results. This innovative approach ensures that your campaigns are not just reaching targets but consistently surpassing them, driving your account towards excellence.

The 'Beat the Average' strategy is a cycle of relentless improvement, where each victory raises the bar higher, turning account optimization into an exciting, iterative interaction. Join us and learn how to play this game of strategic excellence, where every click, every conversion, and every campaign is a step towards dominating your market space.

Google Ads for Beginners Tutorial [2024] - Rule #5: 'Beat the Average' Strategy for Optimization

Kickstart your journey to Google Ads mastery with the first installment of our 10-part series, focusing on the fundamental laws of account structuring.
Rule #1 delves deep into the art of organizing your Google Ads account to capture the full spectrum of your market.

This video isn't just a guide; it's the cornerstone of building a robust and efficient advertising strategy that mirrors your business's unique perspective on its products or services.

Discover the essential steps to craft a well-structured account, from the strategic arrangement of campaigns to the meticulous grouping of ad sets. Understanding and implementing these foundational principles is crucial for anyone looking to harness the full potential of Google Ads. Watch now and lay the groundwork for unparalleled advertising success!

Google Ads for Beginners Tutorial [2024] - Rule #1: Setup Your Account Structure Like an Expert

Unveil the potential of your advertising strategy with Rule #4 in our Google Ads Expert Fundamentals series, where we explore the dynamics of launching new campaigns and assets to maximize the quality of clicks and data-driven learning within your budget.
This episode emphasizes the importance of spreading your budget across a diverse range of campaigns and keywords, ensuring a comprehensive learning curve about your market's various facets. While prioritizing themes and keywords that resonate with your business's core strengths, we also delve into the strategic approach of casting a wide net to uncover unexpected insights and market opportunities.
Learn how to balance your innate business understanding with empirical data, allowing your campaigns to evolve based on real performance metrics. By embracing a broad yet focused strategy, you'll gather invaluable information, paving the way for optimized results and informed decision-making. Join us to master the art of launching with intent and navigating your Google Ads journey with precision and insight.

Google Ads for Beginners Tutorial [2024] - Rule #4: Launch Your New Campaigns Like an Expert

Step into the realm of precision advertising with Rule #3 of our Google Ads Expert Fundamentals series. This episode zeroes in on the delicate art of writing ads that not only magnetize clicks but also attract the right kind of traffic to your business.
Learn how to strike the perfect balance between maximizing your Click-Through Rate (CTR) and qualifying your traffic, ensuring every click contributes to your business goals. While Google favors high CTR for better quality scores and auction advantages, savvy advertisers know the importance of fine-tuning their ad copy to filter and target the most relevant audience.
This video guides you through adjusting your ad copy on a spectrum, from enticing maximum clicks to attracting highly qualified leads, all while optimizing your campaign's cost-effectiveness. Join us to master the art of crafting perfect ads, where every word counts and every click is a step closer to success.

Google Ads for Beginners Tutorial [2024] - Rule #3: Create the Perfect Ads (Balance CTR & Quality)

Dive into the second episode of our Google Ads Expert Fundamentals series, where Rule #2 focuses on the critical importance of capturing, tracking, and validating the true value of traffic to your business.

This insightful session goes beyond mere numbers; it's about ensuring that the conversions you're tracking in Google Ads are not just figures but are tangible, valuable actions contributing to your business's growth. Discover the strategies to align your digital insights with real-world outcomes, ensuring that every click, every conversion is a step towards your business success.

Learn the art of assigning monetary values to different types of lead generation conversions, enabling you to identify and optimize for the most profitable actions. This video is a must-watch for those aiming to make data-driven decisions, turning insights into impactful business results. Join us now and master the skill of valuing traffic for real-world business impact with Google Ads.

Google Ads for Beginners Tutorial [2024] - Rule #2: Setup Conversion Tracking for Real-World Value

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